A breakdown of five bank logos

Have you ever stopped to take an in-depth look at the logo of your bank? This article will discuss the imagery and the influence a logo has on people when choosing a business to bank with.

The Barclays logo

The regal wings of the Barclays Eagle give the immediate impression of a powerful institution. Barclays has one of the best logos for communicating power and influence. Although the logo does not include the name 'Barclays', it has the powerful branding of the royal blue colour. The imagery is of an Eagle stamped with crowns which almost looks like a coin, or a form of currency. This is a perfect brand logo for a bank.

The Royal Bank of Scotland logo

Whilst looking through a logo site, many individuals come across the Royal Bank of Scotland word logo. It features the powerful imagery of four arrows pointing towards each other, which creates a memorable shape. If you were to imagine that you were at the centre of the image, it looks as though there are four people wanting to help you with your finances. The Royal bank of Scotland one of the best brands of banking and reduce their name to a simple three letter abbreviation - RBS. The logotype is bold, clear and honest - a great representation of the brand values for this bank.

The Lloyds TSB logo

An EPS logo download of the Lloyds TSB logo displays the powerful image of a black horse stampeding. A black horse is the best word to describe the logo as it is really simple. The strong horse displays a feeling of reliance and gives the impression that the bank is moving forward.

The HSBC and Halifax logos

The new brands HSBC and Halifax are very modern in their approach to logo design. You can view the logos free on the High Streets of British towns and both are very memorable. The HSBC logo has a design that can be interpreted many different ways.The red logo is favoured by many as an open box to place your money in. It gives no indication of what HSBC stands for, but the viewer doesn't need to know. The Halifax logo makes a feature of the X in Halifax. It almost looks as though the X marks the spot and hides behinds no bravery in the way the Barclays logo does. The world bank logo is clean, simple and precise and is effective in its approach.