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A guide to event promotions

Event promoters are people who market large crowd attractions such as live shows, concerts, wrestling, nightclubs and live events.Thanks to an ever shifting economy, event promotion has expanded out into corporate ownership, especially as music promoters for mainstream industry artists. Regardless of the industry you promote, there are several promotional ideas to ensure a successful event for the venue.

Generating revenue

Social media networks Successful promoters utilise hosts, a non-promoter who advertises the upcoming event by word of mouth to their friends and associates, to further boost the revenue. In addition, the best turnouts to today's events are marketed and promoted using social media networks like Facebook, Twitter or even blogs. Artist promotion If you receive concessions on tickets sold either at the door or in advance, this is an excellent way to increase ticket sales. In the entertainment field, it is not uncommon for an artist to play the role of both the entertainer and advertiser. This method of artist promotion is called De facto, and is often lucrative to the venue and the artist alike. If you're not the artist, then you have to become familiar with exactly who or what you are promoting before you start event marketing. For example, if the artist performing is for an older, experienced crowd, it would be silly to promote the event at a shopping mall which teenagers frequent. Dilemmas As an event promotion does a great deal of business in cash, dilemmas often arise due to quarrels over bookkeeping, resulting in lawsuits in extreme cases. Having a short one-page contract can minimise controversy and make for a much smoother event, keeping all parties on the same page. This also decreases disputes over money, after the event is over with.

The art of connecting with the people

Connecting with people You don't need to have fancy, head-turning hair like boxing promoter Don King, or use over the top ring story-lines like wrestling promoter Vince McMahon to draw a successful crowd to your event. Successful promoters need to have a connection with people. Don't be afraid to socialise and listen to your attendees, as they will ultimately decide whether or not your event is a success. Bookkeeping and ticket sales are less tumultuous to keep tally of when the event is packed or sold out.

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