Not yet registered? Create a OverBlog!

Create my blog

A guide to publishing a magazine in the UK

Although publishing a magazine in the United KIngdom can be a complicated procedure, if you know exactly what you would like to publish, how much you will need to invest, the amount of advertising you will need to cover costs, and what will attract your target market's attention, then you are already in the process of successfully publishing a magazine.

B2B magazines

Trade journals
Most publishing companies opt to publish business-to-business or trade magazines, which are posted directly from the publisher to the subscriber without being displayed in retail outlets. These magazines get their profits from focusing on a niche in the business industry such as pharmaceuticals, oil and gas or food manufacturing. Advertising
B2B magazines flourish mostly owing to print advertising. Advertisers are typically the companies who would like to reach your target audience. So, if the intended reader is a food factory manager, for instance, the company advertising in your journal is likely to be a machinery supplier of equipment that can be used in a food factory. Before embarking on publishing a magazine, it would be wise to get advertising commitments from as many companies as possible. ABC audited
To ensure that the magazine is regarded as a respected publication, it is advisable to get it registered for ABC auditing. This means that the claims it makes about numbers of subscribers is checked and approved by a professional auditing company. Potential advertisers will certainly be interested in knowing this.

Revenue streams

Online presence
It is almost impossible these days for a print publication to survive without new media to support it such as a dedicated website, online newsletter and e-blasts. The advantage of these forms of media is that it will not cost much to establish them but additional revenue streams can be gained by hosting advertisers' banners and sponsored articles. In addition, a weekly digital newsletter will ensure that the magazine brand is constantly placed in front of potential advertisers as well as readers and subscribers. Quality of journalism
While many trade journals have to be commercially aware because they rely so heavily on advertising, there should certainly be a degree of editorial independence which will impress not only readers but advertisers too. In this respect, journalism in the magazine needs to be maintained and grown for the publication to be successful, and ideally should not rely overly on press releases.

Same category articles Business development

The benefits of volunteer jobs

The benefits of volunteer jobs

Volunteer jobs, jobs that a person does without expecting pay, give you a chance to help those in need while giving you a global vision which allows you to be a better citizen of the world. Those who choose to participate in this kind of work often find that their lives are enriched as they give their time and efforts for a cause. Finding a volunteer job that fits your needs and talents will give you and those you serve a variety of benefits that will have a lasting effect.
What to look for when buying industrial cleaning supplies

What to look for when buying industrial cleaning supplies

When buying industrial cleaning supplies for your janitorial service or in-house cleaning staff, there are a number of key factors that you will need to consider. The different factors sometimes need to be weighed against each other in order to make the best choice for your business or industrial building.
How to start an Internet-based business

How to start an Internet-based business

Internet-based businesses are an effective way of making a living. With little or no overheads, selecting the right business idea can be profitable and satisfying. An online business can be set up relatively easily with little cost, other than that of a website and domain name.
How to chair effective meetings

How to chair effective meetings

Running an effective meeting can be extremely difficult and challenging. Meetings are important as they provide middle and lower-level management with an opportunity to address issues and make suggestions to upper management. When it comes to chairing a meeting, there are several things that should be considered.