Visiting cards became popular in 17th Century Europe, and were used by Monarchs to formally greet a prospective visitor and signify a cordial meeting at one's place of residence, via the servant. Although the use of visiting cards in the home is not as popular today, visiting card use among businesses is much more widespread.
The spontaneous business card
The business card has become so popular that nearly every occupation has it. Inside your particular occupation alone, there are thousands of others, all competing for the same clientele base as you.
Not presenting your card
Depending on what type of business you run, naturally you will want to adjust the way you present your cards to your clients. One of the best ways to present a business card, ironically, is to not present it. In a Digital Age where anyone's business can be found with a reliable Internet connection and a mouse click, why not have a prospective client "stumble" upon your card at the right moment, like while getting coffee at the local coffee shop, or finding it posted on a library memo board?
The re-writable business card
If you run a business where you normally extend your greeting card after conversing with someone about what it is you do, for example, think of how many other people your client has come across in the same routine scenario.
Give a reference
Would an average conversation about your products and services, followed with presenting a business card leave a lasting impression? Better, perhaps your card could reference a Facebook page or website which more thoroughly explains what it is you do. Not expensive
It does not have to be expensive either, to have your business card wow your clients. There is a ton of free card templates, free business card creators, free business card designs and even free business card makers online to ensure your company the best business card possible.
Use a software for personalisatoin
Be sure to take advantage of not only the free offers, but also the convenience of the Internet. To further personalise your card, try Business Card software or Card Design software, where you play card designer and alter the very business card format and layout, which surely helps a card stand above and beyond. The only thing worse than not having a business card to present to an interested client is, them forgetting who you are and what you do because your card looks like all the others.