L’Oreal Group is currently the biggest company in the world to provide consumers with beauty products. With its starting roots in hair care, the L’Oreal Group now has its mark in all types of cosmetic buys. This article will give a brief overview of the many different types of beauty products under the L'oreal Group. Therefore, continue reading to learn more about this beauty giant.
The L'oreal Group mainly consists of skin and face products. However, they also make perfumes and products made for sun protection. Their company is mainly divided into five different branches. That is consumer products, professional products, luxury products, active cosmetics, and the Body Shop. Their consumer products can be found in drugstores and grocery stores all over and includes major brands like L’Oreal Paris, Maybeline New York, Softsheen-Carson, Garnier, and Club des createurs de beaute. Professional products Meanwhile, their professional products can be found at beauty salons and spas, and includes Redken, L’Oreal Professional, Matrix, Kerastase, Pureology, Mizani, Shu Uemura Art of Hair and Keraskin Esthetics. Stores Their higher end luxury products can be found in department stores and includes Lancome, Ralph Lauren, Yves Saint Laurent, Giorgio Armani, Diesel, Biotherm, Kiehl’s, Cacharel, Viktor & Rolf, Helena Rubinstein, and Maison Martin Margiela. L’Oreal Group’s active cosmetics can be purchased through their online cosmetics shops and includes Vichy, Skin Ceuticals, Sanoflore, La Roche-Posay, and Inneov. Meanwhile, products from the Beauty Shop can be found in malls.
Of all the brands featured under the L’Oreal Group’s name, one of the most recognisable brands is L’Oreal Paris. Based in France, this company offers many lines of styling products, hair care, skin care and make-up cosmetics.
L’Oreal Paris has a popular True Match cosmetic line that helps consumers more easily to find a foundation shade that matches their skin tone. Unlike most other make-up cosmetics found in drugstores, the True Match line actually have make-up foundation that looks good with all skin tones. Most of the other brands only focus on catering to people with red undertones. However, people with yellow undertones will be happy to know that they too can get a good match with a drugstore foundation by purchasing from the True Match cosmetic line.