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Blockbuster locations: The good and the bad

Blockbuster have a lot of UK stores dotted around the place but how difficult s it to find them? Why is it so hard to rent moves sometimes? What is it about certain locations that makes some Blockbuster stores more successful than others? What makes a location good, bad or just plain ugly, from a business angle?

Competition?

One thing that Blockbuster will look at, while looking at locations for video stores, is how much competition there is in the area. If there are other, possibly cheaper, stores with rental movies in the area, then perhaps Blockbuster videos are not in high demand. Blockbuster locations are very rarely found near any local video stores with the sign “rent DVD movie” outside and any store that is too near competitors would be a bad location.

More people

There are clear advantages to having movie stores in areas where there are a lot of people. It makes very good business sense to have movie stores in large cities or towns so that more people can get hold of new DVD rentals and provide Blockbuster rentals with more business and revenue. Also, renting Blockbuster DVDs is considered a sociable experience these days so having locations in highly populated areas makes sense. For example, when someone is having a “DVD night in” with their friends, they hope there is a store nearby to rent a Blockbuster DVD or two for the night. This is more likely to happen in a big city so they make the best locations.

Hidden?

An example of a bad location is when it is difficult for customers to find a store. Sometimes, a customer could find it very difficult to find a store, when looking for the later blockbuster releases to rent or buy. This would be because the location of the store is a bit out of the way. The old saying of “out of sight, out of mind” definitely applies here. If you can’t see the store, you aren’t going to provide Blockbuster with your business.

Online

The best location for any store in this modern age is online. The best place to search to rent blu ray or DVD films from Blockbuster is www.blockbuster.co.uk. You order online and you get your DVD rentals by mail. In an age where everything is done over the internet, it’s much better for businesses like Blockbuster to be available online to attract more custom. The best location is therefore in cyberspace, nowhere is better.

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