SEO, or search engine optimisation, is an important aspect for any owner of a website, particularly if they own an online business, delivered through a website. It is essential that website owners spend some time on SEO to maximise their internet presence. Moreover, some consultant agencies have been set up in order to help website owners achieve this.
What should a SEO consulting firm offer
Different SEO consulting services will offer varying levels of Search Engine Optimisation, depending on your budget, and how much work needs to be done with your website. However, there are several things that a consultant should undertake if you decide to sign up to their company.
One of the most important elements to search engine optimisation is to undertake a thorough analysis of your website, so as to gain an overall understanding of the importance of web pages and their hierarchical structure. Keyword research analysis The next stage is to evaluate the website a second time, but to ascertain which keywords individuals use to search for the particular product or service, and which keywords create the most internet traffic. Individual page reports This is a report which the consultancy will run, evaluating each page and your website as a whole to obtain a ranking report for the specific keywords listed on particular search engines. Analysis for main keywords The SEO consulting company may also undertake an analysis of other competitor websites who rank highly in search engines to ascertain how their pages are structured and the keywords that they use. The SEO consulting firm will be specialised in ethical search engine marketing and should be able to tailor a package to suit your business needs.
Additional SEO services
A full analysis will undertake appropriate rewording of your website content where necessary. Alternatively, the consultancy may rewrite entire pages in order to maximise keyword density. Analysis of site structure including codes, programming languages, flash content, shopping carts and adjustments will be made to the site where necessary. Analysis of HTML may be undertaken in order to check the HTML code and page layout as viewed by a search engine ‘spider’ This will identify sections of the website which the ‘spider’ perceives to be more important.