Several aspects should be considered when choosing signs for your business. Decide on each feature before having it designed and made up by a sign maker so that the finished product meets your expectations.
Store signs -Think ahead
When opening a store, many people leave the signs up to the designer, providing vague preferences. Without preparation, your sign is unlikely to have the desired impact to attract customers. With planning, your business signs can attract and entice customers to enter your store. Moreover, how do you want to use your design for advertising? Maybe you'll want to put it on vehicles as car signs, on buses, billboards, van Decals, magnets to give to customers or parking signs; or even light signs, such as light boxes, neon signs or a digital sign. Make sure that the design can be made to use as in many settings and forms as possible.
Size and shape
Your sign should be shaped to imply the theme of the store. For something
water-related, make the sign shape reminiscent of waves. Maybe you want your sign horizontal or a simple shape such as a beveled rectangle suggesting class. The size should be big enough to be seen from a slight distance but must not overpower the sign message.
Colours can be extremely important in customer flow. Colorcombos.com recommends using either a dark background with a light font or vice versa that doesn’t obscure your message. They also recommend: - “Psychologically impact potential customers by gaining their attention, stimulating their senses or inspiring a certain positive response. Choose colours most apt to motivate them. Orange, yellow and red are generally considered high arousal colours; and blues, greens and violet tend to be lower in arousal response. However, within these families, entirely different reactions can be created by intensifying or lessening the shades." -"Work with contrasting complementary pairs for powerful impact." - "A black–white combination is clearly legible and less expensive.”
Font and graphics
Don't overdo your font or graphics. -Use a simple but attention grabbing font. -Make sure the graphic isn’t too small to see without approaching the store. If your store is unknown, few will go out of their way to determine what your store sells. -Choose an image that will match the inside of your store, and any internal signs or lightboxes, whether it’s elegant, simple, or fun. Using unique graphics for your sign will establish a unique impression for your store, setting it apart from other similar shops. Make sure the colours for your graphic and background colours don't clash. -Make sure the font and graphics don’t take away from the message of the sign. The right signs can help to make your business a success by increasing client flow.