Online surveys are important tools for measuring performance and to get a glimpse of the latest market trends. It is an indispensable tool for companies to leverage on to create productive marketing strategies. Internet is a great tool to use for online surveys and as the cost associated with online surveys is lower than formal surveys, many cash-stripped companies find online surveys to be the only solution to test their company performance and awareness among the masses.
Online surveys are usually web polls that contain questions and have four to five possible answers of these questions. The questions and answers are often made to suit the needs of the marketing strategy of the companies. The readers of these online polls or the web surveys often have to select the best possible option from the answers provided in along with the questions. Through these questions and answers, the companies test the awareness of the market about their products. Online surveys are also great options to test the brand awareness and sentiment of the customers towards a specific product or a service.
Creating online surveys
Factors to consider It might seem very easy to create surveys to be distributed online. However, to create effective surveys, the creator of online surveys needs to have enough idea of the market and the customers’ intentions. The online surveys need to be very simple and the readers of the surveys should find it very easy to find an answer for the questions of the poll. The survey maker also needs to understand the companies’ marketing strategy and the survey tool should be in line with the company’s strategy. A poll that doesn’t address the basic aspects of the marketing strategy is useless and unnecessary. Moreover, if it is an email survey, the distributor must send the polls to the right customers. For example, if the surveys are sent to people who do not have any idea of the company or product or if the customer section is not appropriate, there are chances of getting wrong clues which may not be useful enough.
Types of online surveys
There are many types of surveys, but according to their distribution policy, they are primarily of two types. The first type is website surveys in which, the respondents need to visit the site to take part in the survey. Survey Monkey is a good example of this type of survey. The second type is distributed through emails. A Bloomberg market survey is an example of survey that is conducted through email. It must be noted that whatever the type of survey, it must be created to suit the needs of the company.