Marketing a website is the immediate need of any business startup. Online presence is indispensable for the growth of all types of online businesses. While a retail shop needs an internet strategy to promote its products, a service company needs a marketing campaign to attract targeted traffic. That is why, you should know how to implement marketing techniques with online business plans.
What is online marketing?
Yellow pages, newspapers and print media are passé; online marketing is the new buzzword. Not only is online marketing a quicker and more effective strategy compared to conventional marketing techniques, it is also a more cost-effective solution for small businesses.
Online marketing Versus conventional marketing
Free advertisements Newspapers and print media do not allow you to put free advertisements. However, you can put free advertisements on classified sites on the Internet. Assessing the sales generated through conventional marketing is almost impossible, whereas you can track the progress in real-time with online marketing. Online marketing With online marketing, you have the freedom to target audience based on one or more factors such as demography, age, demand and preferences. Unlike newspapers and magazines, online marketing allows you to engage prospects in a better way.
Online marketing strategy
You should conduct a research to know your target audience. In addition, you should keep an eye on your competitors. Observe what they are doing online. Display advertising, Email marketing, Pay-Per-Click Advertising (PPC), press releases, Search Engine Optimisation (SEO), Affiliate Marketing, Social Media Marketing (SMM), viral content campaigns, conversion rate optimisation (CRO), blogging, micro-blogging, video marketing, local search marketing, link marketing, mobile marketing, eBooks, white papers, online communities/forums, webinars, and podcasts are important parts of an e-marketing plan.
You should be very careful with PPC marketing. You should start with a small amount, and then analyse your progress. All these aspects of marketing are useful when you have a corporate website. For example, article marketing should involve posting hyper links to keywords, which direct the user to the website.
A final word Marketing a website is a slow process. Do not expect a surge in traffic overnight. A marketing strategy would yield results in a few months. However, throughout the process of implementation of your marketing plan, you should keep track of the progress.