Not yet registered? Create a OverBlog!

Create my blog

How to establish an online marketing plan

Marketing a website is the immediate need of any business startup. Online presence is indispensable for the growth of all types of online businesses. While a retail shop needs an internet strategy to promote its products, a service company needs a marketing campaign to attract targeted traffic. That is why, you should know how to implement marketing techniques with online business plans.

What is online marketing?

Yellow pages, newspapers and print media are passé; online marketing is the new buzzword. Not only is online marketing a quicker and more effective strategy compared to conventional marketing techniques, it is also a more cost-effective solution for small businesses.

Online marketing Versus conventional marketing

Free advertisements Newspapers and print media do not allow you to put free advertisements. However, you can put free advertisements on classified sites on the Internet. Assessing the sales generated through conventional marketing is almost impossible, whereas you can track the progress in real-time with online marketing. Online marketing With online marketing, you have the freedom to target audience based on one or more factors such as demography, age, demand and preferences. Unlike newspapers and magazines, online marketing allows you to engage prospects in a better way.

Online marketing strategy

You should conduct a research to know your target audience. In addition, you should keep an eye on your competitors. Observe what they are doing online. Display advertising, Email marketing, Pay-Per-Click Advertising (PPC), press releases, Search Engine Optimisation (SEO), Affiliate Marketing, Social Media Marketing (SMM), viral content campaigns, conversion rate optimisation (CRO), blogging, micro-blogging, video marketing, local search marketing, link marketing, mobile marketing, eBooks, white papers, online communities/forums, webinars, and podcasts are important parts of an e-marketing plan.

Conclusion

You should be very careful with PPC marketing. You should start with a small amount, and then analyse your progress. All these aspects of marketing are useful when you have a corporate website. For example, article marketing should involve posting hyper links to keywords, which direct the user to the website.
A final word Marketing a website is a slow process. Do not expect a surge in traffic overnight. A marketing strategy would yield results in a few months. However, throughout the process of implementation of your marketing plan, you should keep track of the progress.

Same category articles Marketing

How to obtain a copyright?

How to obtain a copyright?

Obtaining a copyright is the best way of protecting your intellectual property from anybody else using it without your permission. Copyright laws are international, and generally copyright is granted automatically to the author, but often you will need to register your copyright application with a third party to be able to enforce it.
The power of word of mouth advertising

The power of word of mouth advertising

Word of mouth advertising or buzz marketing is the most economical, yet effectual marketing strategy. Potential consumers typically rely on reviews of other consumers regarding a particular product before purchasing it. A company can use various techniques to advertise its services and products, but it’s the consumers’ personal experience with the company that can either build or destroy its reputation. Read on to learn more.
How to select an online marketing firm

How to select an online marketing firm

Why do you need online marketing? Rather than asking this question, nowadays you should ask why not to engage an online marketing firm for increasing your social media and web presence? It is important to notice the spread and popularity of internet as a marketing medium. SEO and SEO management have become necessities rather than a fad and every company should realise this. Read on.
How to train for CRM jobs

How to train for CRM jobs

CRM or Customer Relationship Management is a widely applied strategy used by companies in order to manage their interactions with customers and sales prospects. The use of technology is fundamental in Customer Relationship Management. Technology is the means by which a company can systemise, computerise, and coordinate a particular aspect of its business such as sales, customer service, marketing and technical support. A CRM job involves a lot of skills and responsibilities.