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How to get qualified leads

If your business has a website, you could be using the website for your business or as an informational and advertising website for an offline business. It doesn’t matter how you are using it because the website should constantly be generating sales leads for your company. A lead is a party that you can turn into a potential customer. This article provides a guide to getting qualified leads.

Identify your market

You want to decide whom you want your customer to be. You have to be very specific. If you sell educational products to pre-schools, your market will be aimed at women between 20 and 35 years who are stay-at-home mothers. Think of the things that your potential customers (mothers) do when they are online. This is how you get business leads. Using the example above, you might find that your market visits child development and parenting websites or that they join parenting forums. Browse the internet Search for the websites where your potential customers will have visited. Visit those websites and sign up. Sit in the forum and take part in the discussions. Listen to what the people want. If you find that your business meets their needs, contact the webmaster of the website. These are hot leads and these are the people whoom you want to bring to your website. Introduce yourself to the webmaster and invite them to your webpage. Offer exchanging a banner with their webpage. If the webmaster agrees, advertising is free. In turn, they will want to advertise on yours. Bring people like this to your website and turn them into opportunity leads.

There is a reason for everything

Visitors whom you bring to your webpage should be turned into qualified leads and this is done by giving them a reason to sign up. Offer a discount on their first purchase or a coupon. Make the offer on the homepage of your webpage so that visitors can see it before leaving.
Make it simple Make sure that the link is easy to locate and that the same link allows the visitors to fill out a form with their name and mailing address, email address and contact number. Make sure to add your privacy policy to this page so that visitors know that their information will not be handed over to a third party.

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