The times of "build it and they will come" are gone. Nowadays, if you expect your website to be read by more than your family and friends, you will need to do some sort of marketing on the web. This doesn't mean you will need to spend money advertising it, but you will need to dedicate some time to learn how to promote your website.
Things to do before marketing your website
The best online marketing strategy starts before the website is even created. When you are looking at registering a website address with a domain registrar, make sure to register a site name that relates to the topic your website will be about.
Relevance Choose a domain name that has relevant keywords on it, since that will affect how the search engines value your site. Once you have the right domain name, make sure your website is filled with original, interesting content that will keep your visitors coming back for more.
How do I add my website to Google?
Originality of content It's difficult to make a website popular without this search engine help, and many webmasters ask themselves that same question. You cannot directly add your URL to Google, but you can make sure your website is easy to crawl by the search engine spiders and has useful and well written, original content. Forming a part of web directories Submitting your site to several web directories that are related to your niche will also make it easier for search engines to discover it and add it to their indexes. The search engine websites will often offer guidelines as to what they prefer on a website and how to implement it.
Paid marketing on the web
Pay in order to get rapid implementation of strategies If you need your website to get a lot of traffic quickly, probably because you intend to sell products or services on it, you may need to consider paid advertising. SEO and other free website marketing strategies often take a long time to become truly effective, while paid advertising in the form of a PPC campaign targeted to your audience is effective almost immediately. If you are serious about marketing your business you may consider a mix of the two, to achieve long term success.
Business website marketing
If you represent a business looking to market their newly created website, you should also consider running a campaign on your brick and mortar store to inform your clients of your launch. Tips You should also send a press release announcing the fact, and include your newly created website address on all your communications. This will increase your traffic from day one, and encourage your satisfied customers to mention your new website to others.