Trade show display boards or pop up booths are an important part of a company’s marketing campaign and strategy. Hence, they must be given due importance and attention. The boards are usually used in trade shows and these displays play an important role in conveying the message that the companies tend to express. These boards, also called pop up banners, can be used to let customers know about the core competencies of the companies. Read on.
Pop up advertising has been a major source of marketing efforts put forward by the companies, and hence, they must be put together with utmost attention. It is important to learn about the major intentions for displaying pop up banners to build effective banners. The most important reasons for displaying pop up advertising are the following 1. Product-selling 2. Launch of new products or services 3. Remove misconception 4. Creating a positive image about the company 5. Advertising a popular product 6. Creating awareness or image
Types of pop up exhibit
There are various types of pop up exhibits that are used for different purposes by the companies. The most popular among all of them, the common display board, is usually an exhibit built on plastic papers and it is erected with the help of plastic legs. Other types of banner stands include hanging displays, flag-type banners and rectangular or square boards. Many companies nowadays build the whole structure of the trade show cells according to the display boards’ standards and the boards are hardly separate from the colour or the structure of the shop. Companies usually make the pull up banner according to the specifications of the logos and company advertisements as displayed in magazines and TV soaps to keep the identity intact.
Important considerations while making a display board
Although most of the display boards convey the same intentions, some considerations are essential for making effective pop up stands, such as: 1. The banner printing must be clearly visible by the customers. 2. The colour and specifications must meet the company standards to keep the identity intact. 3. The pop up advertising must be similar to other promotional campaigns of the company. 4. The roller banners must be attractive enough to let the customers have an interest in the products or services offered by the company. 5. Pull up stands must address the need of the company. For example if it is for a social cause, it must have minimal colours so that the people are not distracted. 6. The show displays must be very focused and should be able to drive the people through the content and exhibited fonts.
All of the above factors contribute to put together trade show display boards.