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Ideas for small business advertising

It is important to avoid exorbitant costs in considering various ideas for small business advertising that can affect the budget unlike the bigger businesses who can afford high rolling marketing strategies. Lower cost advertising for the small business can be done in free local paper, leaflets in shop windows, trade magazines, and community billboards.

Small business advertising ideas

Perhaps the most important form of advertising is the repeat business and word-of-mouth recommendations of satisfied customers. It is also cheap advertising.
However, the assumption is that a customer-base clientele has already been established. In this case, two phases must have happened: a relatively heavy advertising or slow build promotion, followed by a regular follow-up to keep customers.

Advertising ideas worth considering

1. Advertise your business in local business listing and/or trade publications. 2. Arrange for the post office delivery service for a letterbox drop. 3. Advertise your business in your shop window and keep it attractive. 4. Display your name, address, telephone number and type of business on the panels of your vehicle. 5. Give out your business card for existing potential customers, friends and other networking contacts. 6. Hand out coupons which give the bearer a certain amount off a job if presented within a specified period. 7. Place an eye-catching sign above your shop or office. Some businesses require local government approval. Ensure your business is covered if necessary. 8. Use on line advertising. Websites for free web ads make it easier for customers to find your business contact details, from email to phone number, and your latest business updates and offerings. It is even more important when your customer is international. Your advertising websites don’t need to be sophisticated or expensive. Make sure that it just conveys your brand/image and appears professional looking and regularly maintained. 9. Take advantage of local advertising in your business networking by being visible in local business owners' gatherings where business cards or emails are often swapped. These networking events are run by local trade organisations. 10. Use direct response printed adverts. This is considered one of the best strategies, the idea being you make an on-the-spot special offer that potential customer can take advantage provided they contact you immediately, on a “first come first served” basis.
Final advice Whether is is free web advertising or not, to be effective, adverts must reach the attention of the specific market. In fact, it must stand out from the competitors using the same media. The business owner or entrepreneur should test different initiatives to discover what’s effective for the business, and lower cost strategies for small businesses.

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