Professional associations have since long ago improved the performance of individuals working in various sectors. This article briefly examines the Legal Marketing Association and discusses how it seeks to uplift its members and their sector.
The Legal Marketing Association (LMA) is a non -profit professional body that caters for individuals in the legal sector specialising in marketing, business development, communications and client service. History The organisation was founded in 1985. It focuses on maintaining professional legal standards of the mentioned sectors. This involves sharing information with members on issues that can improve their performance at an individual level. Ethics The LMA also sets ethical standards that professionals can apply in their different capacities, providing a benchmark on performance and quality service delivery. Benefits Some of the benefits that members enjoy include the following: - Educational programmes - Online resource libraries - Professional networking opportunities and events - Access to sector surveys - Access to research papers - Career enhancement opportunities At the same time, LMA also facilitates interaction among professionals in the mentioned areas to exchange ideas and to develop each other. Membership The organisation currently has more than 2500 members across twelve countries in America and western Europe. Among its members, there are marketing officers, business development managers, lawyers, service providers to law firm and so on. Its structure is similar to professional bodies, but with a strong online presence and vibrant local chapters.
Once every year, the LMA conducts its annual award programme that recognises the best individuals and firms in the sectors that the organisation serves. This encourages professionals to improve their performance and to reward those who raise the bar. Membership categories Its membership consists of seven categories covering the various professions and levels of experience found in the sectors that it serves. These include: - Regular Full Member - Regular Limited Member - International Full Member - International Limited Member - Affiliate Member - Student Member - In Transition Member These options are exclusively for individuals who subscribe on an annual basis, once that they join the organisation. Final word LMA is one of the most influential marketing associations in the northern hemisphere, and has a strong presence in well-developed legal jurisdictions. Its demands on the membership are minimal and its benefits to individuals immense.