The parent company of Phones 4U UK has been around for more than two decades. That's something of a contradiction to the rule when it comes to mobile phone stores as they seemed to come and with only the phone companies themselves operating successful, stand alone storefronts. So, why has the Phones4you chain gone from strength to strength?
Marketing and reach
Size of the company
One of the main reasons that this Phones4U has made it through some dramatic downturns in the economy is the sheer size of the company. That's not just the amount of shops, but also the amount of phone tariffs and pay-as-you-go 3g offers they have available.
Network availability The Phones4U network is spread all over Britain and has national television adverts that most people will have seen at some point. With phone offers on television and the Internet, not only rivaling but sometimes bettering the network providers themselves, it's obvious to see why this phone shop is so successful.
What are their main products
As you would expect, Phones4U has many deals for phones on contract as well as pay-as-you-go plans. Although they provide contracts from all the major providers it's the 3 Phones UK and Orange mobile networks that are their popular products because of their price.
They offer a wide range of mobile tariffs and there are many orange handsets available as well as 3 Phone deals that are cheaper than other network phones. The orange website can offer some great deals, but on the Phones4U site, you can get some great deals with added incentives, such as cash back or free gifts. Pay-as-you-go
It's not just the contract mobiles that fly off the shelf for, but also the free pay-as-you-go and phones on Orange pay-as-you-go network. This is one place where the company performs very well and the advantage they have over phones direct from the networks are that they can offer deals on many phones from many providers. Final word
With the market as competitive as ever, this is one independent shop that doesn't seem threatened and with approximately 550 shops in the UK alone, it looks like they could handle the challenge.