Postcard marketing: The facts

As simple as it sounds, postcard marketing requires strategic planning and purpose as with any other ways of advertising. Whether you are looking to start with postcard marketing or you already are a postcard marketer, knowing the facts will assist you in making right decisions and maneuvering your business campaign in the right direction to stay upfront in the competition.

Facts on bulk mailing

If you have just initiated your business, send out postcards on a regular basis. This is an important step. Many businesses do not send out enough postcards to the public because they do not want to scam their letterbox.
Gain the trust of the public In order for the public to realise that you really do exist, they need to hear from you and about you, often. Bulk mailing gains attention. Mailing postcards only once or occasionally does not seize your targeted consumers’ interest. Despite regular advertisement through mailing business postcards, you may not get the desired results right away. Consumers take time to trust a new company. Your job is to gain this trust. Promotion Emailing postcards is also a way to promote your company. Well-designed email postcards have the potential to gain attention as millions of people frequent the Internet and their email inbox. However, custom printed postcards have the ability to attain more responses since postal mails feel more personal than emails. It is visible and readable Another advantage to sending out mail postcards is that even if it gets thrown in the litter bin, it is still visible and readable, hence still holding the potential of advertising your business. It is bound to catch someone’s interest where it goes. For this reason, postcards with the purpose of marketing have to be colourful and attractive.

Facts on aesthetics

To facilitate successful postcard advertising, the aesthetics of your custom postcard is crucial. Consumers are highly unlikely to spend time reading a postcard which does not grasp their attention instantly. Designing and customising postcards to your business requires full consideration. Overlooking the visual aspect of these promotion tools and their quality can negatively affect your entire business. Cost of printing postcards A postcard printing company will have various charges for printing your postcards. Since what you pay is what you get, it is essential to make a good investment in these postcards so as to maintain superior quality. Tip Maintain simplicity and keep it concise, avoid overload of full colour visuals. It helps to treat your promotional postcards as representatives of your company. In the eyes of your target consumers, they can either promote or demote the business.