The Ideal World shopping channel is part of the larger Ideal Shopping Direct Limited which was founded in the 1980s by Paul Wright and Val Kaye. In the 1980s, the name was Wrightway Marketing and the company sold items through advertisements in the Daily Mail Home Exhibition. In 1999, the shopping channel was launched with its present company name. The Ideal World was launched in 2002, and continues to sell products today.
Beauty, health and fitness
Beauty category Since beauty is often affected by health and fitness, the related products sold on the Ideal World shopping channel will be discussed here. Cosmetics, hair, skin and body care, wigs, and tanning products are sold in the beauty category. This category features brands such as Love Your Skin, Vibrapower and Homedics as well as other noted brands. Health category Everything from nutrients and vitamins, personal care, healthy foods and alternative therapies are sold in the health category. This includes products ranging from juicers to a teeter inversion table. Notable brands such as Weights to Go!, Vergari, Bio Synergy and more are featured here. Fitness and sports equipment, including weights and exercise machines are sold in the fitness category with brands like Kettleworx, iFit and more.
Fashion and jewellery
Fashion and jewellery has many products available for home shopping.
The fashion category includes swimsuits along with footwear and dresses, tops, outerwear, underwear, and accessories. Earrings, bracelets, anklets, necklaces and more are listed in the jewelry category.
Different brands Brands such as Yours, Woodland Leather, Nouvelle for fashion and Kleshna, Bedazzled, David Bradford and more grace the jewellery category. If you are a man and need leather coats and waistcoats, Woodland Leather products are waiting there for you.
For the home, pets and crafts
Products Ideal World TV has a wide range of products for the home which includes cookware, appliances and tools for the kitchen. Car care, toys, bedding and collectibles are available for the home and its inhabitants. Most things from chainsaws, mowers and books for the garden and products for dogs, cats, fish and birds such as dog beds to fish granules are also available as well as cell phones to TVs. Brands include Bissell, Cuisinart, Royal Canin, and HP. Making craft kits For the crafter, Ideal World TV offers a bewildering array from how to make crafts kits for those who wish to learn, to tools, punches and dies as well as supplies for the experienced crafter. Joanna Sheen and Friskers are among just two of the many brands featured.