Reasons to fly Air India Express

Air India Express offers a great budget service to a number of attractive destinations for both business and leisure travellers, with friendly staff and an efficient service to compete with most short-haul carriers.

Pros

Routes
Air India Express offers a large number of routes across Asia, with popular destinations for both business and leisure travellers served by the airline including Dubai, Abu Dhabi, Muscat and Singapore. Budget airline
The airline also falls into the budget airline category, meaning that they provide incredibly affordable fares to a number of attractive destinations.
For example, a flight between Kochi - the fourth largest airport in India, in terms of International passengers - and Dubai on a weekday in July 2011 can cost as low as $184 (US). Reviews
Air India Express receives mainly positive reviews, particularly for its punctuality, cleanliness and convenience, whilst their on board service has also been noted as an improvement on what is offered by many other low cost airlines who suffer from a 'no frills' image.
Indeed, Air India Express is one of the only low cost airlines to offer a complimentary snack box on their flights. Other advantages
Another key advantage of flying with Air India Express is that in the event of an unexpected and quick booking, tickets can be purchased as close as 90 minutes before the scheduled departure time of the flight.
These tickets can be booked through their website, the airport ticket office or the reservation line.

Cons

Disadvantages
Though Air India Express gets very high reviews compared to similar carriers, they are nonetheless still a low cost airline and thus a number of non-essential products will be unavailable on flights. Limited on board entertainment
On board entertainment on Air India Express flights is limited in comparison to full service airlines operating similar routes. Limited service outside Asia
Whilst Air India do operate a number of useful routes within Asia, they offer limited service outside of the region, meaning that those who are looking to book connecting flights are likely to have to look for a different carrier or book with the Air India, of which Air India Express is a subsidiary.
Final word
Make sure to properly weight the pros and the cons before making your flight reservation.