The internet is bigger than ever before and it is growing exponentially day-by-day. There used to be a time when merely listing one’s services on the World Wide Web was enough to ensure exposure for a business. However, it now requires real expertise in order to gain exposure. The Internet business directory is a UK-based internet directory service which is providing just such a service. To learn more about the Internet Business Directory, read this article.
An overview of the Internet Business Directory Ltd
The Internet Business Directory, otherwise known as the IBD, is a free online business directory, which is based in the UK and has been in operation since 2003. It provides listings for businesses both in the UK and Ireland. The directory has been created with two aims in mind, which are: • To offer a cost-effective internet advertising package for the subscribers, while at the same time, provides a quality offering. • To provide the directory visitors with easy-to-find, in depth information which answers their business queries.
How can IBD ensure success for its subscribers?
There are three factors which lie behind IBD's success, and they are: Target audience IBD attracts its audience with three strategies, which are: • The IBD, has a customised Google search bar, so that visitors can search for particular terms. • The IBD site has a geographical search tool, which selects businesses according to location. • The IBD site is ranked on number one in the UK for the keyword “internet business directory”. Traffic Unlike other directory sites which provide no accurate details about visitor statistics, with IBD, they have a statistics tab which reveals up-to-date site visitor details. Furthermore, IBD allows advertisers to place a tab on their advertisement, which allows them to record how many people visited their page. Ease of use There are no annoying pop-ups on the IBD site and although, some companies advertise on the IBD homepage, when the visitors clicks on a business listing, they will only find information relating to that business and no other. What does IBD have to offer the visitor? ·Operating since 2003, it provides a very comprehensive service, whereby many businesses can be found in one location. · The site is easy to use; a feature which is almost unique amongst online directories. IBD delivers information about businesses practically in one click! · The information on each business is accurate and comprehensive. · The site has no annoying pop-ups, or misdirects. In summary, it provides detailed information on a wide variety of businesses in an easy-to-use manner.