The facts on Birla Mutual Fund

Birla Sun Life Asset Management Company Limited (BSLAMC) was established in 1994 by the Aditya Birla Group and Sun Life Financial AMC Inc. The Birla Group counts as one of India's oldest and most reputed business houses, while Sun Life is a Canadian company with a strong background in financial services. Together, they have turned this Birla Mutual Fund joint venture into one of India's top five asset management companies.

BSLAMC

BSLAMC was incorporated in September 1994 and started operations in December 1994. They offer a range of mutual funds investment opportunities, including debt, equity and structured asset classes. The company has 103 branches that can handle everything from retail products to products tailored for institutional and offshore clients. The Birla Mutual Fund is today the fifth largest Indian asset management company with an average of around $14 billion in assets under management. They have over 2.4m investor accounts spread across a wide array of products.

Aditya Birla Group

The Aditya Birla Group is a $29 billion Fortune 500 company which has operations in 26 countries. The company employs 130,000 people from 40 nations. Their business interests range from metals and cement to yarn, fertilisers, chemicals, mutual funds, software and Telecom companies. Apart from the mutual fund investment venture with the Canadian Sun Life, Aditya Birla Group has also entered into joint ventures with multi-national companies ranging from the US-based AT&T to the Japanese NGK Insulators.

Sun Life Financial

Sun Life Financial Inc has a long and storied history dating back to 1865. It is based in Canada, but has a strong presence in all the major international markets including the U.S. and U.K., India, Hong Kong and China.

Mutual Fund investments

A mutual fund is an investment vehicle which pools funds from many investors with the same financial goals. The asset manager makes equity and debt investments with the pooled funds, and the capital appreciation returns are passed on back to the investors, along with any interest or dividends accrued. Expertise and reduced risks The advantages are pretty much obvious. First up, the investor gets the benefit of the investment manager's expertise. Secondly, the diversification reduces the risk for both equity (stocks) and debt (bonds) investments. Solutions The Birla mutual fund goes much further than this basic concept, and offers many solutions designed for specific types of mutual fund investors. This includes everything from International Equity plans to Gold ETFs, a commodities fund and government securities fund.