Blockbuster is a well-known franchise in the home entertainment industry, offering short term DVD, blu-ray and game rentals at significant reduced prices. Operating in digital form as well as through physical stores, Blockbuster is one of the major players in its genre, competing with the likes of Lovefilm for rental supremacy. This article will take a closer look at the history of Blockbuster and some of its more important facts.
Blockbuster is a home entertainment franchise that rents out films and games for short periods of time, at a greatly reduced cost. Founded in 1985, Blockbuster stores are found around the world, from North America to Europe. Head-quartered in McKinney, Texas, Blockbuster had over 5000 stores in America alone as of early 2010 and had a presence in a total of 17 countries. Bankruptcy After reaching a peak in 2009, Blockbuster's decline was significant. This fall was due to a number of factors, including the increase in digital material and competition from other video rental companies such as Netflix. In late 2010, Blockbuster filed for bankruptcy, having suffered significant losses. In April 2011, Blockbuster was won at auction for $233 million by satellite television provider Dish Network.
In the UK, Blockbuster have been offering online film and game rentals since 2002. This was a postal service rather than the transferral of digital information and customers would often rent for up to five nights at a time, for a price of around £3.50. Late fees applied to any material was returned after the deadline.
In 2004, Blockbuster advanced their online service by offering subscriptions. For approximately £14.99 a month, customers could have unlimited rentals, up to a maximum of three rentals at a time. During the later parts of the decade, Blockbuster began integrating online purchasing options for those who wanted to own rather than rent their products. Sometimes, offers would include try before you buy rentals that paid back the rental fee if the customer went on the purchase the product in question.
Market.blockbuster.co.uk Since this time, Blockbuster has made their website more personal, by linking blogs and videos, as well as other social networking features. In 2011, Blockbuster finally dropped the use of late fees and launched a new website that allows the purchase of second-hand blu-Rays, DVDs and games. This store can be found at Market.blockbuster.co.uk.