It is very rare when business and ethical consumerism go hand-in-hand. The Body Shop International Plc is a model of how corporate profit can be utilised to advance and improve the lot of those less fortunate. Through its charitable trust, the Body Shop Foundation, the company has reached out to causes that deserve a helping hand. Learn more about this foundation in this article.
Creating a beautiful world
What connection may one find between a cosmetics company and human rights or environmental protection? That is exactly what the late Dame Anita Roddick, The Body Shop’s founder, envisaged when she started the Body Shop, a company that sold beauty products that were not tested on animals and had only natural ingredients. The Body Shop cosmetics were examples of how one can be considerate towards humans, animals, and environment all at once. The Body Shop Foundation When Anita Roddick ventured into the active promotion of social causes and environmental issues, her company became the primary sponsor of many regional charity and community events, and later, the activism of The Body Shop International Plc and its founder began to outgrow local issues. With an aim to promote human rights, animal protection and conservation of the environment, Anita Roddick founded The Body Shop Foundation. Focus and objectives Although the core process of this foundation is to centralise the funds spent by the company for charity, its scope goes beyond mere distribution of donation. The foundation’s focus is to provide financial support at a global level for initiatives and projects that cater to the well-being of society and the environment.
How the Body Shop Foundation works
Objectives and programmes The Body Shop Foundation is actively involved in supporting organisations that play a prominent role in bringing positive changes to the society and environment, groups that receive no help from any source, and projects that seek to improve public awareness. The different programmes run by the Body Shop Foundation include global grants, zone funding programme, and local community grants. Use and distribution of funds Grants and funds are distributed globally, regionally, and locally based on the nominations and applications the foundation receives from its staff, consultants, and franchisees. The Body Shop Foundation does not support individuals unless they are nominated by the Body Shop staff or affiliates. The basic parameter for receiving Body Shop Foundation support is that the fund must be for the promotion of human, animal or environmental causes. Funding The main source of funding for the foundation is The Body Shop International Plc. Apart from the annual donations, the company also supplies end-of-line or discontinued stock which is then reworked to raise more money for those in need.