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What is a retractable banner used for?

Retractable banners can be a useful tool for marketing and advertising a product, service or organisation. This article explains what retractable banners are and when they may be helpful.

What is a retractable banner?

Portable advertising banners Retractable banners are also known as banner stands or roll-up banners. They are portable advertising banners which retract back into their base for easy storage and transportation. The banners are available in a range of sizes and are comparatively inexpensive. There are products available in a range of materials such as PVC, vinyl, paper and synthetic fibre.
Design There are stands available in lighter and heavier weight designs. The banners are more suitable for indoor than outdoor use, as they catch the wind easily which can make them unstable. Materials The banners are usually easily assembled by one person and can be erected quickly, providing a large visual display. The stands can be put away just as easily, and can be conveniently transported and stored without damage to the display. They are made of durable materials which are protected once rolled up, so that they are not easily scratched or torn whilst in transit. Retractable banners have a large surface area, which can be printed with a company or organisation's own graphics to act as a useful visual aid, or to provide attention grabbing colour to a display. Retailers will be able to digitally print high quality photographs, text and artwork to suit your needs.

Uses for a retractable banner

The portable nature of the retractable banner makes it ideal for a range of uses. Prices are low enough to make it an accessible product for both large corporations, small organisations and businesses. Little space As the banners take up little space when erected, they are ideal to brighten up a stand at a trade show, where there may be a limited area available. They are a good field sales tool, and can be used to advertise a particular product or organisation, attracting customers with bold graphics. Retractable banners can also be used by schools and colleges, sports associations and arts organisations to attract attention at events, shows and fairs. The banners can be used for temporary or more permanent displays in venues such as hotels, restaurants and shopping centres.

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