Not yet registered? Create a OverBlog!

Create my blog

What is the definition of advertising?

Advertising plays an extremely important role in nearly all business industries. Through advertising, businesses can attract customers and potential investors. Nevertheless, knowing when and how to effectively advertise is key in implementing a sound advertising, marketing and PR strategy. Learn more about the concept of advertising in this article.

What is advertising?

A form of persuasion Advertising is a basic form of persuasion implemented not just by businesses and entrepreneurs, but also by actors, salesmen, lawyers, doctors, students - in short, people of nearly all professions. In one way or another, people advertise. They sell themselves during job interviews and they sell their ideas during business meetings. Hence, it is essential to know what exactly is advertising and how to effectively implement advertising schemes. Stirring interest Advertising simply means bringing attention and stirring interest and exposure. In a pure business sense, advertising refers to bringing attention and stirring interest and exposure to one's business concept, products, services and/or ideas.

Why advertise?

As mentioned above, advertising plays an extremely important role in business. Advertising is necessary in order to succeed in today's globalised economy. The main purposes of advertising are as follows: 1) To spread business and product awareness. 2) To help customers and the general public to make informed decisions. 3) To make people like a business' product and/or service. 4) To convince them with regards to the effectiveness and efficiency of the products and/or services that a business offer.

Different types of advertising

The Internet There are several types of advertising and marketing strategies that a business can employ. With the arrival of the Internet, advertising has become easier and less costly. In fact, there are even simple ways on how to advertise for free. Some of the best online advertising schemes include Facebook marketing and marketing with the micro-blogging platform Twitter. Squidoo and Ezine Small businesses can also take advantage of contextual ads, search engine optimization (SEO) and article marketing through article directories and websites like Squidoo and Ezine.
Offline advertising Offline advertising, on the other hand, is a more traditional way of promoting a business' product and/or service. Offline advertising makes use of billboards, print ads, business cards, networking and word of mouth campaigns. Final word In order to get the most out of your advertising schemes, it is essential that you understand and know how to capitalise on each type of advertisement.

Same category articles Marketing

How to use direct selling companies

How to use direct selling companies

This article briefly describes how ordinary people can use direct selling firms to achieve financial freedom and improved interpersonal skills while building a big business. Direct selling is one of the most multi-faceted business sectors in the world today.
How to make successful cold calls

How to make successful cold calls

Making successful cold calls is a necessary skill, not just in salesmanship but in business as a whole. Nearly every person in an organisation should learn how to make cold call and know the basics of successful sales calls. In this article, find out how to make successful cold calls.
The product development life cycle

The product development life cycle

A new product on the market goes through phases which are the introduction stage, growth, maturity and decline stage and this is known as the product development life cycle. The changes in the product life cycle determine the strategy and marketing mix to be adopted and implemented by an organisation, thus the product life cycle management. The four key factors to be considered at each stage are the product itself; pricing, distribution and promotion.This article describes the different stages of the product life cycle.
How to use email leads to generate business

How to use email leads to generate business

Are you fed up of spending money on marketing campaigns? If you have not used targeted email marketing, then it is time that you switch on to using business lead lists. Bulk mailing lists are inexpensive, yet they offer good RoI (returns on investment). Email leads are available on the internet. Read this article to learn more on how to buy leads and use them for your business growth.