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What makes the best business card paper?

This article briefly describes the various types of paper that can be utilised to make business cards. The basis of comparison is the cost and quality of finish desired by the company or individual seeking the business cards with the general rule being that "the higher the quality, the higher the cost".

Budgetary considerations

The budget that an individual or company has to spend on their production largely determines the best business card paper. The variety and flexibility that is available when it comes to producing company cards ensures that even firms with a low budget but good taste can get exceptional business cards despite paper price and quality. Paper without any coating Normal business card paper that has no coating is usually the cheapest type available. Also known as art paper, it comes with a glossy or matte texture. The glossy finish suits flamboyant businesses and professionals while the matte texture works best for conservative firms. This type of paper looks similar to Manila paper and provides an absorbent surface that works well with the monochrome laser card printers.
Highly textured paper Companies that want to convey a sophisticated image usually opt for the highly textured paper that can be either handmade paper or recycled paper. These have a rough surface that is instantly striking to the recipient. The recycled paper is often much cheaper that the handmade paper.

Expensive types

Ivory paper Companies that have no budgetary constraints usually go for the high quality ivory paper. This variety is durable and does not tear easily, even without coating. It conveys an image of stylishness backed with a conservative approach to business. Untearable paper Untearable paper also ranks among the popular varieties that companies and professionals opt for today. Manufacturers have specifically designed this paper for business cards with the characteristic of high durability. This type of paper is popular among people who are working for a firm on a long-term basis, thus the untearable paper provides recipients of the cards with a long-lasting reference tool that they can use to reach the card givers. The most reliable printer that can handle most of these papers is the inkjet or colour laser printer that also accommodates coloured business cards. Final word However, the graphic design layout on the business card is just as important as the type of paper. Firms with tight budgets can use simple, cheap paper with elaborate business card formats placed with elegantly chosen colours. This can achieve a better effect than expensive paper that has inferior layout.

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