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Where can I find magazine and newspaper advertising rates

Magazine and newspapers are the traditional marketing outlets and advertising locations. They retain their superior position over every other form of advertising in terms of effectiveness and return on investment. It is for this reason that the competition for advertising space is high, but you can give yourself a better chance of securing space by pitching your advert at the right rates. See information in this article to find out the rates of magazine and newspaper advertising.

Direct enquiries

Evidently, the best way to get information about how much it costs to advertise in magazines and newspapers is by asking the publication directly. For some magazines and newspapers, it will not matter who you are, they will give the information freely (e.g. smaller community magazines and local newspapers), but if you are contacting a bigger magazine or newspaper, perhaps with national or international readership, then you will need to give some information about why you want the details on rates.
Fear of competition
The reason for holding back information from the general public is simple. The magazine or newspaper does not want to obviously give out its prices and rates to advertising in the fear of being undercut by the competition. Usually, if you give your full name, address, contact information and reasons for wanting advertising (e.g. general business promotion, advertising a specific product etc.) then the publication will be more willing to let you know how much their magazine ads or newspaper ads are going to cost.

Online research

Some guidelines are produced to let you know how much you should be paying for magazines adverts and newspaper adverts. Media advertising comes in many shapes and forms and the advertising prices are graduated in such a way that using the Internet to research how much you should be paying, is a useful exercise.
Websites on standardised rates
You can often find information from others who advertise with the publication (although, some may be restricted on what information they can give by contract, so bear this in mind when asking questions) and you can find websites which give standardised rates e.g. £X per 1" x 4" column etc. Doing simple online research exercises, like using search engines or checking publishing information websites will give you access on many information.

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