Where to find free marketing tools

PhilippaK

17 août 2011

Check out this quick guide for the top free Internet marketing tools and tips - Google keyword tool and Google Analytics.

Google keyword tool

What is it? Google keyword tool is one of the best keyword tools out there which happens to be free. You can use it without signing in, although signing in to your AdWords account gives you even more features. In fact, you will find three tools here, all bundled under this product. How to use it? You can research by word, phrase or website URL. Refine your search by locations and languages, etc. Get your results or matches by 'broad', 'exact' or 'phrase'. You may also include or exclude certain terms. The results returned will be: 1. Competition 2. Global monthly searches 3. Local monthly searches Each column can be sorted. Now, you can refine the results by category and subcategory. As you can see, this tool can give you highly targeted results, making your keyword marketing effort effective. Thus, you can use the keywords on your PPC campaigns, articles and webpages to improve your keyword rank in Google SERPs (search engine results pages). What else can you do? Click on 'traffic estimator' and key in a word or phrase, the maximum CPC (cost per click) you want to pay for it and your average daily budget for it. You can filter by the locations and languages, and match type. Then click 'estimate'.
7 columns of results will be returned to you and again, you can sort each column. Try the 'ad preview and diagnosis' tool. Enter your search query and filter with the options provided. Then click 'preview'. If you want to make sure that you are seeing your own ads, sign in to your account first.

Google Analytics

What is it? This is one of the best business web marketing tools out there to track your website. You need to sign in to your Google account to enable tracking. Get the HTML code and paste it into your website on the location instructed. This is a great website marketing software which gives you many kinds of statistics to track. How to use it? Sign in to your account to see the statistics and then use the information to implement more successful marketing strategies to improve your search ranking and so on.

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