Market research is an integral part of marketing strategy of both business-to-business and business-to-consumer companies. It offers immense insight into the business process and its effectiveness. This article is focused on the market research companies in the UK.
It is obvious that there are many market research companies in the UK, and it is tough to single out any one company. The four companies mentioned here are the most popular in terms of their operational strength and marketing capabilities. YouGov was earlier known as PollingPoint in the United States that served a host of business customers. An international Internet-based market research firm launched in the UK in May 2000, You Gov was launched by Stephan Shakespeare, now the CEO, and Nadhim Zahawi. The company has operations is the Middle East as YouGovSiraj, the USA (YouGov Polimetrix), Germany (YouGov Psychonomics) and Scandinavia (YouGov Zapera). All these companies are now part of the YouGov Group. The company has membership of the British Polling Council. It is also one of the well-known marketing firms in the UK.
Datamonitor originated in the United Kingdom and expanded to other countries to become a leader in the research business. It publishes market research papers covering business insight on different industries. It is part of Informa plc, a United Kingdom-based publisher and conference company. The company was launched in 1989 by Mike Danson. It covered the UK Frozen Food Industry as its first assignment. The company was acquired by Informa in 2007. It offers market information and marketing reports on a wide range of companies.
Euromonitor International (EI)
Euromonitor International Ltd is one of the leading private London companies that are involved in marketing research. It offers market research, business intelligence reports and data to all types of industries. It was founded in 1972. Euromonitor has an employee base of more than 1000 analysts and consultants globally. These analysts source market information in 80 countries. The company is well-known for producing reference books, company profiles, consumer industry market reports, current market data and marketing surveys.
Illuminas is a market research firm that offers industry research on a wide range of industries. It has bases in London, New York, Austin, Hong Kong and Shanghai. Illuminas takes a problem-solving approach. It is run by its directors as leaders. The company works on different projects, depending upon a range of specialist expertise. To support the operations in local offices, Illuminas depends upon network of partner agencies worldwide. These network partners are selected according to their expertise and their sector focus. It is well-known for offering various surveys online. Illuminas is one of the best research firms in the UK.