Making money with AdSense: The facts

Google AdSense is an advertising platform that allows website owners, known as publishers, to earn money with each click on contextual advertising placed on their websites. Opening an AdSense account is easy for any website that does not have illegal or adult content.

How does Google AdSense work?

Payment Google AdSense advertisers only pay when somebody clicks on an ad, and Google shares a part of that revenue with the publishers. The price is decided by a bidding system, that allows advertisers to decide how much are they willing to pay to have their ad displayed. How to determine the price of an ad? You have no real control over the ads that are displayed on your website, and your payment will depend on the bids of the advertisers. However, there are tools such as Google Keyword Tool or Market Samurai that collate statistics on how much a particular keyword is worth. If you are learning how to earn money with Google AdSense you will need to consider writing around high paying keywords and topics, instead of just a personal hobby. AdSense brokering Some websites have with minimal information surrounded by high paying ads, and use paid advertising on low paying ads to bring people there. This is done in the hope that they will click on an ad just to get out of there. While this is not against the TOS, it is still considered cheating by many people.

How to make money from Google?

Earning money The key to earn money with Google AdSense is being able to create content that makes your visitors click on Google ads. While you can make some money via impressions only, a large number of visitors is no guarantee that you will make money with Google AdSense. Content topics There are topics that are worth more to advertisers than others, such as Health and Finance. At the same time, visitors are more likely to click on ads when they are on a shopping mindset so a blog that is purely informative in nature may not be very successful. Most people recommend content based around solving a need, since the contextual advertising will generally provide the items required for that need. Product reviews also seem to perform well. Placement of the ads There are a multitude of analysis about what type of ads to use on your website, and what are the best places to put them. Google Webmaster guidelines has some interesting tips about the best ways of getting clicks on your AdSense ads, and there are many Google AdSense forums dedicated to debate the best colour schemes and ads placements.
It's worth testing until you find the website layout that gets you the best results.