Not yet registered? Create a OverBlog!

Create my blog

Why are search engines free?

Search engines are online sites/services/toolbars that search the internet, according to user requirements, for the most appropriate results. Due to their usefulness, sophistication and popularity, the question of why the vast majority of them are free is often asked.

Different search engines

The undoubted market leader of search engines is Google. It performs hundreds of millions of searches every day. The search engine has been so successful that ‘to google’ has entered common parlance as well as the Oxford English Dictionary as from summer 2006. The company has built on the huge success of its search engine by branching out into various other areas of the internet such as videos, images, books, translation, finance, maps and street views and even internet browsing (being the second or third most popular). Other popular search engines include Hotmail’s Bing, Ask Jeeves and Yahoo. Many individual sites also have their own search engine.

Hits

Putting aside many other benefits, website hits alone can earn a website a lot of money. Internet traffic to the site can get the owner a lot of money. The number of visitors necessary to make any real profit are so high that it is not advisable to budding internet entrepreneurs to target this as a primary source of income. However, internet behemoths can command some money from internet service providers such as Virgin and TalkTalk. This is because a significant amount of a prospective buyer’s interest in these companies is due to these huge sites.

Advertising

Perhaps, the biggest way search engines make profits (Google made over $8.5 billion in 2010) is through their search engine promotion and advertising. They place advertisements in strategic places. For example, Google places them to the right of the search results page. There are often some sponsored results for certain searches which get prime billing at the top of that particular web page search. Companies pay top dollar for these website promotions. They are safe in the knowledge that many people will see their companies, due to the huge traffic that the top search engines receive.

Targeted advertising

Google in particular is getting particular savvy at this because they covertly have a huge database of information on people who sign up to certain agreements and who are perhaps unsure of the scope of Google’s knowledge. Google uses this information to target advertising appropriately and has even been alleged to have passed it on to third parties for a profit. Indeed, Google tailors your search results to ‘your interest’ in terms of location, but allows more scarily supposed preferences to an extent.

Same category articles Digital & online

How to ebook?

How to ebook?

Publishing a novel used to be difficult but with the introduction of digital books, it has become easier to create your own book and publish it yourself. the question is how to make ebooks and help with the sales. you can make your own ebooks easily and quickly in a few steps.
How does Google make money?

How does google make money?

Google may be the number one search engine on the web, but without a physical product to sell, how does it make its money?
Advice for using a career finder

Advice for using a career finder

There are many different career finders and jobs prospects websites available online, but which are the best and most useful? if you are trying to decide what your future career or job will be, then there are a few websites that you may find useful along with some general advice on how to plan your life!
How to make a website for free

How to make a website for free

Setting up a web page can be a long and tedious task. when you make your own web site it can also be costly. fortunately there are a number of sites that offer page hosting which means you can build a site for free. so, how to set up a website?