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Category "Marketing"

How marketing lists work

How marketing lists work

Mailing lists are lists of either postal or email addresses that can be used by a marketer to send promotional mails. You can build a mailing list yourself through your website, or you can buy or rent it for specific mail blasts.
A guide to buy to let mortgages in the UK

A guide to buy to let mortgages in the UK

A buy to let mortgage is ideal for investors who buy a property to let it out. The rent received covers the monthly mortgage repayment and monthly expenses. The investor typically bides his time waiting for the property value to go up so he can sell it and make a profit. Sometimes, the rent may not cover the mortgage installments and the monthly expenses. It is also known as an investment mortgage and makes for excellent retirement planning.
The benefits of square business cards

The benefits of square business cards

Square business cards have captured the imagination of executives, entrepreneurs and all those who need a business card nowadays. The square business cards can suit any business type and can be customised with cool designs. Moreover, as they fit the regular business card holders, they can be stored easily too. In this article, some advantages of square business cards are discussed.
How to write a strategic business plan

How to write a strategic business plan

Marketing a business requires a business strategy that covers all aspects of business - finance, competition, prospects and sales. In other words, strategic planning is indispensable for running a business successfully. This article will help you to understand and write a strategic business plan, using which, you will be able to develop a marketing strategy to promote your business online, and attract investors and partners.
What are good small business advertising strategies

What are good small business advertising strategies

As it is in the case of any type of business, small businesses also need advertising. However, the funds and characteristics of sales ideas are very different in case of small businesses. Therefore, it is important to know which strategies are helpful for small businesses. This article offers some great ideas for small business advertising and marketing tools.
How to make money with affiliate marketing companies

How to make money with affiliate marketing companies

Affiliate marketing schemes are an effective way of making money, but only if they are set up and implemented correctly. In order to conduct affiliate marketing effectively, you need to have the basic knowledge of Search Engine Optimisation, or SEO as its abbreviated form, and web design.
The effectiveness of Refer a friend policies

The effectiveness of Refer a friend policies

The Refer a friend policy is a marketing tool which has been used for decades. Refer a friend goes by many names and is used in markets as diverse as apartment leasing companies and car dealerships to cell phone carriers, insurance companies and everything in between. However, there is a secret behind why so many companies and businesses use this policy.
The product development life cycle

The product development life cycle

A new product on the market goes through phases which are the introduction stage, growth, maturity and decline stage and this is known as the product development life cycle. The changes in the product life cycle determine the strategy and marketing mix to be adopted and implemented by an organisation, thus the product life cycle management. The four key factors to be considered at each stage are the product itself; pricing, distribution and promotion.This article describes the different stages of the product life cycle.
A guide to the SIC code list

A guide to the SIC code list

A SIC code, or ‘Standard Industrial Classification’ is a four digit number that enables a business or organisation to be categorised. SIC codes are essential to conducting analysis on economic activity, whether used by the Securities and Exchange Commission in America or market research companies conducting statistical analysis. The following article provides a brief, but informative overview of SIC codes.
A guide to strategic marketing management

A guide to strategic marketing management

Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want, through creating and exchanging products and value with others. In the same vein, marketing management is concerned with the analysis, planning, implementation and control. The analysis will focus on issues that are relevant in strategic marketing planning to achieve marketing objectives.
How to use the internet for business marketing

How to use the internet for business marketing

Starting up your own business is not a difficult task when your business is online. Setting up your own business online does not require a lot of money or a degree in web development. All you need is dedication, patience, and basic knowledge of websites, online marketing techniques, and other related subjects. Read this article to start your own website, and market your business online.
The top five multi-level marketing companies

The top five multi-level marketing companies

Multi-level marketing companies are well-known around the world for their unique operational systems for the marketing of business. These companies follow different techniques for growth and sustenance, and these companies usually market their products through common man’s referrals. This article provides you with the companies which rank at the top five MLM companies in the world.
The benefits of city directories

The benefits of city directories

City directories provide detailed information, regarding the street's names for a given city. Although, other information is included like name, phone number etc., a city directory will usually list the street's name first (in alphabetical order), followed by all other pertinent info. This should not be confused for a telephone directory, which states the business index in an alphabetical order first.
How to use email leads to generate business

How to use email leads to generate business

Are you fed up of spending money on marketing campaigns? If you have not used targeted email marketing, then it is time that you switch on to using business lead lists. Bulk mailing lists are inexpensive, yet they offer good RoI (returns on investment). Email leads are available on the internet. Read this article to learn more on how to buy leads and use them for your business growth.
The power of word of mouth advertising

The power of word of mouth advertising

Word of mouth advertising or buzz marketing is the most economical, yet effectual marketing strategy. Potential consumers typically rely on reviews of other consumers regarding a particular product before purchasing it. A company can use various techniques to advertise its services and products, but it’s the consumers’ personal experience with the company that can either build or destroy its reputation. Read on to learn more.