German car makers BMW, Audi & Mercedes-Benz are today, the dominant players in the luxury car segment. As you read through our posts we have tried to showcase the most recent activities the three brands have undertaken in the different international markets.
Articles : 19
Since : 15/11/2012
Category : Marketing & Social Media
Articles to discover
The latest figures about car manufacturers in October came public: Mercedes and Audi have actually the same market share in Europe : 5.3%. Mercedes and Audi respectivelly sold 59,962 and 59,294 cars. We can see that BMW stay in the background with 4.5% of market share and 50,867 sold cars. - Chiffre octobre.pdf
BMW Profil : BMW was founded in 1917 in Germany in the region of “Bavaria”. Its logo represents the Bavarian flag. BMW is one of the biggest car manufacturers in the world with 1, 5 million sales internationally in 2010. Indeed BMW is among the ten largest car makers. Its two other main brands are Mini and Rolls-Royce. The core activity of BMW
German’s Luxuary Carmakers, Mercedes, Audi and BMW review their strategy to fight the actual crisis. In the next years, they expect to produce more locally in order to become more price-competitive. This strategy is risky because it raises the question of image. They want to keep a luxurious image, so they will keep importing only new models. BMW
It is a wonderful and exciting TV commercial that Mercedes did for the british TV. For the launching of the new A-Class, Mercedes made a partnership with Twitter with the objective to target the young generation. This commercial took place during the X-Factor show, choosing the british rapper Kano as main actor. During the first advertising break,
Transporter 3 features and endorses the 2 German crown jewels - Audi & Mercedes-Benz! The chase up scene, has highlighted the graceful look of Mercedes-Benz along with the reserved and elegant design of Audi.. yet also, proved Frank Martin's stunning driving skills and handling capabilities coupled with the imposing Audi W12 A8L which made it reall
Interesting ad where Mercedes do not communicate on any feature of the car but do communicate on youth willing to break the rules while paying attention to family values. The music helps to highlight the rebel state of mind of the Class B owners. Here a young couple driving an old mercedes promise each others not to be like their own parents and fi
A self explanatory funny commercial advertisement showing the willingness of the driver to risk his life.. Do whatever it takes... Just to drive an Audi..
Despite the dark passenger wish for a crash the driver manages to keep control of his car. The classical music accentuates the serenity feeling, the supremacy of the car’s safety under any circumstances. This ad also helps to communicate on innovation and performance on their new breaking system, highly appreciated as highly effective in case of
Sponsorship: a key to powerful Marketing. Audi just resigned a new five years contract with the US Ski team. This partnership recognizes Audi as Official Vehicle of the US Ski team and means that Audi continues providing transportation for the skiers, both in the US and in Europe. BMW mainly focuses on three types of properties: sailing, golf (over
"The Slowest car we have ever built" should be understood as the car we have built the slowest because each single one is unique just as its owner is by extension.... Audi highlights what the brand best know to do : designing and manufacturing a special car : the R8 is the result of time,experience, passion, and reliabilty. They took care of everyt