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A guide to local search engine optimisation

Online businesses function in an altogether different way. While in the conventional (offline) business scenario, an established business keeps getting customers, an online business may lose or gain customers depending on its visibility on the Internet. Business listings on the Internet stand testimonial to this fact. What is search engine optimisation? How can it help your business find customers in your region? Read this article to find out.

Search Engine Optimisation: The basics

SEO or search engine optimisation refers to the process of getting visitors (or traffic) from search engine listings. In other words, it is the process of optimising your website to help it rank well on major search engines such as Google, Yahoo and Bing. The search engine When a user types a keyword or a keyword phrase into a search engine, the engine returns thousands of results. It is the job of a SEO manager to ensure that your website is among the first ten results. This is because people do not care about checking out websites that are not on the first page. Web optimisation is indispensable for your business growth.

Search Engine Optimisation tips

Start with content development. Write content-based on what people search. This can be achieved through keyword analysis. Submit your site to a local directory. Post your website’s ad on classified sites. These sites need not be paid; you can post ads on free websites too. Link exchange Link exchange is an excellent tool to get traffic in less time. However, you have to make sure that you exchange links only with those websites that are related to your business. At the same time, you should aim at exchanging links with high PR (page rank) websites.

Social media networking

The importance of social networking sites such as Facebook, Linkedin and Twitter is well known. Through these sites, not only can you build your network but you can also get prospects for your website. You can meet like-minded people on these websites to join hands with you in your business. Local business directories Local business directories are one of the best places to advertise your business. Business pages in these directories allow you to post complete information about your business. Do not forget the importance of email marketing and telecalling to develop your business locally.

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