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A guide to naming a business

Giving a business its name gives it and its owner identity and character. The name should cause online consumers not only click on its link but to return to the website. When it comes to creating your business’ web domain, it is essential that the website name stands out from among millions of other companies that sell the same product. This article provides you with tips about how to name a business.

Brainstorming and naming

Consider your target audience’s view point. Think about what kind of name they would remember and what they would identify it with. Create a business name that is catchy, concise and easy to remember. Write down domain names as they come to you; refer to a thesaurus to find synonyms. The website name should remind the audience of the product. Find a translation of the names in different languages that relate to the product. For example, if your business sells Italian cuisine, include an Italian word to your business. Make sure that no other company has the same title as trademarks. You will want to reconsider if the desired domain name of Yourbusinessname.com is unavailable. Get feedback. Ponder on the name and how it makes you feel when you hear it. Ask yourself whether the name holds a tone of excitement uniqueness. Say the name out loud and hear it being said. Write it in the form of a website URL and see whether it is attention-grabbing. Approach trustworthy people with the business name and its web domain address and have them give their feedback on it. Listen to them saying it a few times and reading the domain name. You can also approach strangers who are your target audience (in this case, Italian food-lovers) and ask them how a business with that particular name sounds to them. Get as much feedback as you can.

Register your domain

Even if your domain is available, search the internet to see whether there are other companies existing with the similar name. You can still use your website domain if there are companies with the similar name, as long as they are not too alike. You just need to be aware of other names. Incorporation papers File your incorporation papers or register your assumed name straight away. Begin using trademark (TM) or service mark (SM). Registration is not required for you to use them. Register your domain using an inexpensive registrar. Domain prices should not exceed more than $10 a year. Protecting your brand is vital by purchasing a trademark or a service mark.

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