Advantage Sales and Marketing is one of the United States of America’s the leading sales and marketing retail outsourcers for the consumer packaged goods industry. Serving more than 1,200 clients, Advantage Sales and Marketing LLC (ASM) turns over more than $900,000,000 in sales in 2010. This article provides a brief introduction to the Advantage sales and marketing group of companies.
An overview of Advantage Sales and Marketing
ASM was formed in 1987 in southern California. Between 1997 and the year 2000, 21 tier of the companies throughout the United States joined ASM, thus making it the number one sales and marketing outsourcing company in the consumer packaged goods industry. ASM outsources sales and marketing for 1,200 clients, including many household names such as Mars, Unilever and Johnson and Johnson.
Advantage Sales and Marketing business model
Out of 300 companies operating in the SMA (sales and marketing) agency sector, only three companies have the necessary resources to provide national coverage with a broad range of services. Out of these three companies, ASM is the dominant player, with the necessary financial resources and leading edge technology necessary to meet the needs of the market. ASM services a wide range of trade channels such as grocery, mass merchandise, drug, dollar, club, hardware, convenience and home centres. ASM core strengths are :
ASM have more than 30,000 associates who report to 66 offices throughout the USA, which delivers the manpower needed to deliver to the marketplace.
Technology ASM has class leading technology in order to facilitate the rolling out of countrywide sales and marketing outsourcing. Team orientated approach ASM's approach involves a commitment throughout each stage of the process which helps to deliver results. The associates are hired locally in order to ensure a competent roll out of the sales and marketing campaigns. The customers are made to feel that the clients are interested in their welfare, which produces positive, feedback to the clients which in turn helps to expand their market share. This comes full circle with rapid growth figures for ASM.
Why Advantage Sales and Marketing is successful
In this time of economic slowdown, ASM continues to buck the trend by growing as a company. How is this achievable? The success of ASM is based upon the outsourcing model whereby clients pay ASM to conduct individual campaigns. This reduces the outlay of investment for clients because they have less permanent staff to look after; rather they are only paying out for work which is done. From ASM's perspective by operating a network of offices across the USA and who oversee the campaigns, secures their success. Then, the strategic reinvestment of profits back into this company has secured its growing success.