Not yet registered? Create a OverBlog!

Create my blog

All about Advantage Sales and Marketing

Advantage Sales and Marketing is one of the United States of America’s the leading sales and marketing retail outsourcers for the consumer packaged goods industry. Serving more than 1,200 clients, Advantage Sales and Marketing LLC (ASM) turns over more than $900,000,000 in sales in 2010. This article provides a brief introduction to the Advantage sales and marketing group of companies.

An overview of Advantage Sales and Marketing

Company history ASM was formed in 1987 in southern California. Between 1997 and the year 2000, 21 tier of the companies throughout the United States joined ASM, thus making it the number one sales and marketing outsourcing company in the consumer packaged goods industry. ASM outsources sales and marketing for 1,200 clients, including many household names such as Mars, Unilever and Johnson and Johnson. Advantage Sales and Marketing business model Out of 300 companies operating in the SMA (sales and marketing) agency sector, only three companies have the necessary resources to provide national coverage with a broad range of services. Out of these three companies, ASM is the dominant player, with the necessary financial resources and leading edge technology necessary to meet the needs of the market. ASM services a wide range of trade channels such as grocery, mass merchandise, drug, dollar, club, hardware, convenience and home centres. ASM core strengths are : People ASM have more than 30,000 associates who report to 66 offices throughout the USA, which delivers the manpower needed to deliver to the marketplace.
Technology ASM has class leading technology in order to facilitate the rolling out of countrywide sales and marketing outsourcing. Team orientated approach ASM's approach involves a commitment throughout each stage of the process which helps to deliver results. The associates are hired locally in order to ensure a competent roll out of the sales and marketing campaigns. The customers are made to feel that the clients are interested in their welfare, which produces positive, feedback to the clients which in turn helps to expand their market share. This comes full circle with rapid growth figures for ASM.

Why Advantage Sales and Marketing is successful

In this time of economic slowdown, ASM continues to buck the trend by growing as a company. How is this achievable? The success of ASM is based upon the outsourcing model whereby clients pay ASM to conduct individual campaigns. This reduces the outlay of investment for clients because they have less permanent staff to look after; rather they are only paying out for work which is done. From ASM's perspective by operating a network of offices across the USA and who oversee the campaigns, secures their success. Then, the strategic reinvestment of profits back into this company has secured its growing success.

Same category articles Consumer culture

The pros and cons of free business directories

The pros and cons of free business directories

Business directories or web directories are lists of classified businesses. When internet consumers need to search for a particular business, they simply have to visit such directories. These directories are ideal for small business and local business advertising as they provide relevant information which will be helpful to consumers. However, there are some pros and cons involved in a free business directory.
How to get the basic ID theft protection

How to get the basic ID theft protection

Identity fraud has become so common that it is essential to protect one's self from becoming a victim. By following simple steps, you can spare yourself from financial losses, psychological and emotional problems associated with a stolen identity.
What influences gold and silver prices?

What influences gold and silver prices?

Investing in precious metals, such as gold and silver, has been a popular way of saving money. Many people understand the variations in company share prices, but are ignorant as the factors affecting the price of gold and silver.
What does the Department for Work and Pensions do?

What does the Department for Work and Pensions do?

The Department for Work and Pensions in the UK is the one mandated with pension policies, social welfare and alleviation of child poverty. It is the largest public service department of the UK government and it serves close to twenty million people. It helps the government on how to spend tax payers' money and also how to organise the public sector.