If you are planning to promote your business to increase sales, look into using Google's AdWords Program. It is free to sign up and you only pay for ads that are clicked by potential customers. In this article, find out how to get free adwords from Google.
The AdWords Program
The AdWords Program is an advertising product of Google. If you own a business selling a product or service, you can sign up to have ads displayed on your site or on Google's search engine.
Advertising campaigns include:
Pay-per-cost (PPC) advertising
Cost-per-thousand (CPM) advertising
Site targeted advertising The ads that you make along with keywords that you use are crucial in the success of your campaigns. To get an idea of the appropriate keywords to use, Google offers an AdWords tool to help you to get started along with an AdWords code that you put on your website. Google's AdWords guide enables you to look at keywords in the search tools box. To find keywords, simply type in words or phrases that would correspond to your business. A list of active words popular in searches is generated. It will also show you how many people or at least an estimate of the number of users looking for information using these keywords or phrases. Local, global and monthly searches are also indicated in the AdWords manager. The analysis tool has a filter function that will set the parameters that you want in your search for an appropriate AdWord. Google analyser will break it down further for you. It all depends on the type of campaign that you wish to start. However, the main advantage is that you pay only if someone clicks on your ads. In addition, you can control your campaigns by putting budget ceilings.
For example, if you are going to pay in British pounds, each ad costs £.01 (CPC or cost per click) and CPM at £.15. The rates fluctuate though daily depending on your currency settings, location, and bids. As soon as you sign up for the program, it is important to set up the billing preferences either as post pay or prepay. If you have an AdWords coupon or wish to avail of an AdWords promo, you can apply this on the billing tab.
If you are not a business owner but would like to earn by blogging, hosting your blogs on Google's Blogger program is a great way to make money. Make sure that your blogs are unique and full of relevant information. Through Google's AdSense Program, you have the option of showing Google ads on your blogs free of charge. Google pays you for each clicked ad.