Where to buy cheap tickets for New York city shows

For many visitors to New York, a trip to one of the huge array of Broadway plays and musicals will be on their must-do list. However, tickets for shows in New York can be very expensive. But are there any alternatives? Luckily, yes there are, so before you open up your wallet have a look at some of the options.

Discount ticket websites

Overview
While theatres in New York sell their tickets through official sellers like Ticketmaster and Telecharge, customers using these sites directly will generally pay full price.
However, there are a number of other websites, which offer discounts for a specified period. Broadwaybox.com has a list of shows on their website applicable for a discount. Each one has a discount code attached to it, and once you've have selected the show you want, the website directs you to the official ticket office's booking engine to purchase at the reduced rate. If you're in New York, you can save additional money by printing off the voucher for the show and taking it to the theatre's box office.
Not only can you purchase at the discounted rate and, in most cases, choose your exact seats, but you'll also avoid the administration fees levied on online purchases. Playbill.com and Theatermania.com offer similar services.

Buying on the day of the performance

Other options
If you're willing to leave buying tickets until the last minute, you can make significant savings by visiting one of the TKTS booths at Times Square, South Street Seaport and Brooklyn. These booths sell a wide range of tickets, including some for top Broadway shows, with up to 50% off face value.
While the Times Square outlet only sells for the day of the performance, it is possible to buy matinee tickets for the following afternoon at the other two sites. All three booths operate a queueing system and tickets are sold on a first come, first served basis.
Visit their website at Tdf.org. for more information. This option is suitable for those who are willing to show a degree of flexibility, as there will be either no or limited availability on some shows, especially during peak season.
If you have a particular show in mind, advance booking would be a better option.

Off-Broadway

Less expensive
While many people look no further than Broadway, there is a less expensive alternative. Off-Broadway productions are usually shown in smaller theatres and while they are less commercial than their glitzier counterparts, the standard of acting is normally very high.
More locals go off-Broadway, so for tourists it can give the experience a bit more of an authentic feel.
Final word
Tickets can also be purchased through TKTS and discount websites for further savings.