Guide to real estate Internet marketing

Real estate Internet marketing is a game all by itself. Real estate is your niche but Internet marketing is what you need to understand if this is how you want to do business. Get a quick run-down from setting up a site to optimising it for the search engines, here.

Setting up a website

Content marketing If you are marketing real estate on the web, of course you need to have a website. The alternative is to use a real estate blog. This is how people will find your business on the web. This is also how you attract new prospects. The way you do this is with content marketing. Website versus blog Fill your site with articles and such. If it is a blog, blog regularly. Twice a week is the minimum. Ideally, you should have both website and blog. What is the difference? The latter is less static and therefore, more interactive than the former. Content is updated more frequently and readers can comment. Regardless, you should have the standard web pages such as 'about' and 'contact'.

Optimising your site

Can your site be found? What is the use of a site unless people can at least find it on the web? This is where real estate search engine optimisation comes into the picture. You can either do it yourself (for free or not) or outsource the work. (Internal) site optimization Your site is made up of web pages. Every (content) web page should be optimised with a keyword. You do need many web pages and thus, plenty of targeted content. Article marketing Write and submit articles every week to top article directories (like eZineArticles) yourself. This method is free and takes time. If you want faster results, submit more articles more often. Additionally, each article has to be optimised with a keyword (phrase). PPC advertising This gives you fast results as you pay for your ad to appear at the top of Google search results. Your cost adds up every-time someone clicks on your ad so you want to ensure that these are qualified prospects. Therefore, word your ad text carefully. Outsourcing the work If you outsource, make sure that the company is legitimate and that you are appropriately charged.