How to use cheap promotional items

Thinking of giving promotional pens as corporate giveaways? However, first do you target your prospects (as much as possible)? Next, what do you actually give them? This is part of your advertising campaign and you should therefore, make the most of it. Learn how to be more thoughtful in choosing items for promotional purposes in your next campaign here.

Do you target your prospects?

If you do not target, chances are, your efforts are going down the drain. Promotional materials like business/corporate pens, corporate or imprinted mugs, merchandise bags, promotional lanyards and umbrellas as well as other corporate gifts cost you money. Why waste them on people who are not your prospects? If you do that, you are not using these items as intended, which is to promote your business for you. These items are one of your marketing tools.

What do you give away?

What happens to your marketing giveaways? If you do target the recipients, then you have got the first step right. However what is the response on their end? Do they give your business a second thought after receiving the cheap pens from you? Worst, do your promotional products end up in the bin? Why does this happen? Are your giveaways meaningful? To be sure, you have a delicate balance to maintain between cost and other factors. Hopefully, you are not one of those who give no second thought to what their business giveaways might be. For instance, why not make it something which your business will be remembered for? Do they represent your business well?

Is it appropriate for the occasion?

Not just an advertising tool This is a very good way to be relevant and meaningful. Let us say your business is sponsoring an art and crafts event for children. How about printing artist's aprons for the children to wear on the event? Do not let your corporate products be simply another advertising tool for your business. In this case, make it something which the children will want. Children are easy to appeal to. Be more thoughtful On this note, adults can be persuaded too when they get something for free. What it takes is not necessarily a higher cost but more thought and consideration on your end to initiate it.