How to use direct mailing lists

You want to put your bulk mailing lists to good use? You should, if you are enterprising in any way and if money means anything to you at all. Learn the three ways in which you can do so and find out what else you need to consider to make this business work. Read the following article for more information.

Promote your offers to the list

Are you a product owner or do you promote other people's products for commissions? If so, you can put your business mailing lists to good use by sending offers to the people on your list. The costs which you will cover are primarily postage and printing. How much you will profit depends on your conversion rate (how many of them can you convert into paying customers?). The key is to ensure that what you are offering jives with your mail marketing list. Done right, you can make a lot of money. Likewise, this can be a huge loss if it is not executed in a targeted manner. If it makes you money, repeat the process with the same money making list.

Sell or rent your list

If you are not interested in promoting any offers to your direct sales lists or are simply uninterested in the mailing business, consider selling your lists to someone else who will know how to take advantage of it. You can advertise a mailing list for sale ad and sell it to a list broker, a direct mailer or marketer, direct mailing companies, etc. Alternatively, rent out the names on your list.

Joint venture with another marketer

Instead of you profiting off the list alone, why not share it with another enterprising individual? In other words, consider joint venturing with another promising marketer, for a cut of his commission. Again, the offer has to be targeted towards the people on the list in order for list marketing to work.
Good copyrighting Another aspect that you should consider is good copyrighting. Effective copyrighting can make or break your business, regardless of the product which you have on offer. Don't waste your offer on words that don't sell. After all, the recipients are reading from you and the words are what is doing the selling for you.