Website analysis for SEO

Keywords are important in search engine optimisation (SEO), allowing computer browsers to find information that is needed and relevant to the quest for information. Discover how you can do a website analysis for SEO in this article.

How they work

Importance of website analysis With thousands of places that provide information, competing against this multitude of sites is not easy. Website analysis therefore, is important to see how your web pages or sites are performing. This means tracking the number of times that a surfer lands on your page, looking for information using specific keywords or phrases. Web monitoring Web monitoring forms part of exercises such as analytics and SEO and SEM (search engine marketing) that are vital for web optimisation. Tools Analytics on websites used by a web analysers include adopting specific tools: Using site analytics for traffic visits You can check the number of page views by installing a site metre for your site. This tool does web tracking for the number of visitors to your site by hour as well as geographical source and distribution. Subscribing to web analytics Web analytics can be free or paid. If your website or blog is hosted by the Google site, you get information on its web performance by looking at the number of visits, referring sites and your audience. There is also a sort of an SEO toolbar that displays the referring sites, referring URLs, and search keywords that will help you in understanding what your audience is looking for. Google also has its own tool-bar. Once you start typing words in the browser, it immediately detects possible keywords and combinations. Ranking sites They indicate the overall page ranking of a website.

Increasing SEO in website analysis

Web metrics From businesses to website owners, web metrics can help you to generate and increase traffic to your address through monitoring, load testing, and performance appraisals. Page and site optimisation Results generated from the analyses identify problematic areas and bottlenecks that prevent your websites from being found. Free analysis of websites is given by various websites and includes basic information on the keyword density. Generated information includes title tags relevancy and existence of stop words in search engines. Examples of such words are 'in', 'of' and 'so', that users are likely to bypass when searching for information on the net. Meta description and meta keywords, as well as anchor texts are included in the report. Meta tags are vital because these are the lists of words that are found on the site. It will also give the unique URLs found in the text.