Not yet registered? Create a OverBlog!

Create my blog

All about Safeway supermarket

Safeway was one of the largest supermarket chains in the UK. Originally a subsidiary of the US-based Safeway Inc, it was recently taken over by Morrisons. Almost all of Safeway stores in the UK have now been rebranded under the Morrisons name, and the brand has nearly disappeared. This article goes into the store's history.

History of Safeway

Before its acquisition by Morrisons, Safeway had a long history, and it was one of the biggest supermarket chains in the UK. Beginnings Safeway in the UK was established in 1962 when the US-based Safeway Inc opened a store in Bedford. Originally, this was known as Safeway Food Stores, but the name was soon shortened. By 1987, there were 133 Safeway stores in the UK. First acquisition Safeway was bought by Argyll Food Stores in 1987. To strengthen the brand, they began to rebrand their own Presto supermarkets as Safeway. Argyll Food Stores renamed itself Safeway PLC in 1996. Loyalty card Safeway was the first supermarket to introduce a loyalty card which rewards shoppers. This was brought in 1995, although it was originally only on a trial basis. New Safeway After Safeway dropped to the fourth most popular supermarket, and experienced slower growth than its rivals, a rebranding, known as "New Safeway," was attempted in 1999. This included dropping the loyalty card and cutting prices dramatically for some items. In 2003, Safeway was acquired by Morrisons.

Safeway now

In 2003, Safeway was taken over by Morrisons which was a much smaller brand. Store sales This takeover led to many Safeway stores being sold. As part of the deal, 50 stores had to be sold to meet competition rules. There were further sales and these included 114 Safeway Compact stores which were sold to Somerfield, and 72 other stores which did not fit with the scale of Morrison's brand. Petrol stations Safeway had run some garage shops in a deal with BP. This ended in 2005 with five stores being taken over by BP, and the rest sold to Tesco and Somerfield. Final Safeway stores The last Safeway stores were converted to the Morrisons brand in November 2005. This marked the end of Safeway as a brand in the UK.

Same category articles Products & ingredients

How to get free McDonalds meals

How to get free McDonalds meals

The McDonalds Corporation is one of the most popular fast food chains in the world. McDonalds food is valued because it is inexpensive, filling and tasty such as the McDonalds fries, burgers, and patties. Learn about legitimate ways to get free McDonalds meals using various methods from searching for redemption codes to simply watching out for coupons in your mail box.
Five varieties of cheese to accompany wine

Five varieties of cheese to accompany wine

The classic combination of cheese and wine has been enjoyed for hundreds of years. It can be tricky to know where to start when it comes to cheese and wine pairings as there are so many varieties of each, but you can find a few simple guidelines and five cheese and wine pairings in this article.
Advantages of organic eggs

Advantages of organic eggs

Organic food in general is better for the body and the environment, and follows strict standards in growing and production. Eggs are a great source of protein and can be part of a healthy breakfast or snack, and buying organic eggs instead of commercially produced eggs can make a big difference in terms of nutritional benefits. Find out more in this article.
Benefits of non dairy creamers

Benefits of non dairy creamers

Non dairy creamers can be in liquid or granular form and are intended to be used as a milk or cream substitute. They can be added to coffee or other hot beverages. Much has been written about this product. So, to learn about the benefits of non dairy creamers, read the guide below.