How to make a flyer

There are many aspects to a successful flyer, and appearance should not be the sole consideration. The small space needs to be optimised to convey a message without becoming boring or arduous to read. Learn more about how to make a flyer, and the best software available to help.

Flyer design

Focus One element where many flyers fail, is on their lack of focus. If you are raising awareness for an event, be sure to mention dates, times and goals at the first opportunity. Background information is great, but not everyone will read the entirety of your flyer, so be sure to get the message across quickly. Layout and appearance The text itself should be inclusive, talking directly to the reader. Also, leave details of where to find more information, such as a website address or a telephone number. Once you have established the text for your flyer, it is time to organise the layout and appearance. Use related imagery with a clear message, but do not overuse colour. An obvious colour scheme gives a professional feel to any publication. Even consider how the same flyer would appear in black and white, in case monochrome photocopies are distributed by third parties.

Useful software

There are many programs available to help you design flyers. Microsoft Word and Microsoft Publisher can generate professional results, and often come installed as standard on modern machines. Microsoft Word There are many formatting options available on Microsoft Word. Images can be inserted and edited, and text boxes allow easy positioning of prose anywhere on the page. Microsoft Publisher
With its pre-set layouts, Microsoft Publisher can deliver professional results with minimal effort. Microsoft has gone to the trouble of doing all the work, so all you need to do is to fill in the blanks. Adobe InDesign For users more familiar with the Adobe interface, InDesign may be the ideal option. It gives you precise control over the flyer layout, and is optimised for digital distribution. Serif PagePlus If your computer does not have Microsoft software installed, then purchasing them separately can be very expensive. Serif offer a range of freeware that can rival any of the mainstream competitors. (Serif.com).