By continuing your visit to this site, you accept the use of cookies. They ensure the proper functioning of our services, analytics tools and display of relevant ads. Learn more about cookies and control them

Not yet registered? Create a OverBlog!

Create my blog

The rise and fall of Alpha Magazine

The Australian Men’s magazine Alpha closed in May 2011. It was the highest rated Australian men’s magazine, but it sold itself as a class publication without resorting to the easy sell method of publishing smut. This article will look at Alpha magazine's history.

Alpha Magazine

In its heyday, Alpha was the biggest-selling men’s magazine in Australian publishing history. Its demise says much about the current industry focus on electronic publishing. However, it says more about how incredibly tough it is, and always has been, to sell magazines to men in Australia. Worldwide sales in Men’s magazines are suffering as tastes seem to be moving away from the ‘lads mags’ approach of the early 90s and Alpha was the latest to fall. The magazine focused on sports primarily and kept its readers up-to-date on the latest development across the world of sport and fitness.

The rise

The high point for men’s magazines in Australia and across the World was the late 1990s and early 2000s. Inspired by the UK lad mag revolution, titles like FHM, Ralph and Inside Sport evolved. The only Australian men’s magazines with any kind of enduring track record are the golf magazines, fishing magazines, motoring magazines and other specialist titles. A great success story in today’s market is Men’s Health. Only time will tell if it lasts. Alpha managed to build a small audience and held its own for a while, but once its publisher was taken over it sadly was no more.

The fall

When Alpha set out on its own, it was originally bundled with News Ltd on the news-stands, its sales began to dwindle, its mix of sport and grooming failing to hold onto the audience that it had managed to build in a relatively short time. Unlike a few other magazines that got a second chance as an online publication, Alpha wasn’t given this lifeline. This might be due to the selection of magazines that are already available online, and publishers thought it would fail without a print publication to bolster interest, especially given the small audience for the print version.

The aftermath

The name Alpha leaves on in publication as an institutional investor rankings magazine. It isn’t connected with the sports magazine. Instead, it looks at the largest hedge funds and hedge fund rankings. This magazine is clearly very different from its sport counterpart, and this also might be the reason why it was not given the online publication lifeline.

Same category articles Literature

A review of 'The Secret History' by Donna Tartt

A review of 'The Secret History' by Donna Tartt

'The Secret History' is the debut novel of American writer Donna Tartt. Set in the lofty echelons of academia, the book explores the strange and strained relationship of a group of students bound together by secrets, murder and blackmail. First published by Alfred A. Knopf in 1992, it became an international best seller and has been translated into 24 languages. The article gives a detailed review of the book.
Where to find a free Latin to English translation tool

Where to find a free Latin to English translation tool

Translating from Latin verbs and phrases to English can be a confusing and difficult process. There are tools online that can assist with this process. This article will look at three examples of these services and how they can assist you with any Latin to English that you need to translate, or if you want to translate from English to Latin.
A review of 'The Other Hand' by Chris Cleave

A review of 'The Other Hand' by Chris Cleave

If you are one of the many people who enjoyed Chris Cleave's first book, 'Incendiary', you will be pleased to hear that its follow up 'The Other Hand', is no less compelling. Part-thriller and part-multicultural saga, Cleave's latest offering deals with some of the most pertinent topics in the current globalised climate. Here is a brief review of this excellent novel.
A guide to Christian Bible studies

A guide to Christian Bible studies

Christian Bible studies involve taking an informed, scholarly approach to the Bible free of misconceptions. They involve examining the language, structure and history of the text, and also the history of the times in which the Bible was written. There are several books, for example commentaries, and online Bible study guides to help Bible students.